The rules changed.
The protocols didn't.
We built commerce systems for a different era. Now, with AI transforming how we discover and transact, we have a rare opportunity to build something better—systems actually aligned with users and businesses.
The System We Inherited
We normalized pay-to-play
Discovery on the internet became a bidding war. Who gets found isn't determined by quality, relevance, or fit—it's determined by who spends the most.
Entire industries emerged to game these systems. Search optimization. Paid placement. Algorithmic manipulation. The arms race never ends because the underlying incentive structure rewards it.
This isn't anyone's fault. It's what evolved. Platforms needed business models. Advertisers needed reach. The result was a system where visibility is bought, not earned.
We got so used to it, we stopped questioning whether it had to be this way.
The Inflection Point
New technology, old rules
AI is transforming commerce. Intelligent agents can now discover, compare, negotiate, and transact on our behalf. The middlemen that controlled access are being bypassed.
But watch what's happening: the same patterns are repeating. New protocols are being built with the same fundamental assumptions—gatekeepers controlling access, verification as a toll booth, platforms extracting value from the middle.
The technology changed. The power structures didn't.
We're at an inflection point. The question is whether we'll use it to build something genuinely different, or just rebuild the old system with newer tools.
A Different Approach
What alignment actually means
Imagine discovery based on actual fit—semantic understanding of what someone needs matched with what someone offers. Not who paid for the top slot.
Imagine negotiation between equals—intelligent agents finding mutual benefit through dialogue, not take-it-or-leave-it pricing controlled by whoever owns the platform.
Imagine transparent outcomes—where the logic behind matching is explainable, auditable, and based on merit rather than hidden auction dynamics.
Imagine fair access—where every qualified participant has equal opportunity to be discovered, not just those with the biggest budgets.
This isn't utopian. It's just what happens when you design systems with alignment as the core principle rather than extraction.
Merit over spend
Discovery determined by relevance and quality, not advertising budget.
Transparency over opacity
Explainable outcomes instead of black-box algorithms.
Negotiation over dictation
Democratic dialogue between parties, not take-it-or-leave-it terms.
Access over gatekeeping
Equal opportunity for all qualified participants to be discovered.
Not Just Theory
It's live. Try it.
MyOrbit is our proof that aligned commerce works. Real users. Real businesses. Real transactions. No pay-to-play. No gatekeepers. Just intelligent matching based on what actually matters.
Experience MyOrbitGo deeper
Explore our research on the evolution of commerce protocols, the problems with current systems, and principles for building something better.
Read our research